Insights based brand- &
innovation development.
• In-Depth-Interviews
• Insights-Communities
• Quantitative Surveys
• Research Methodology Lectures
• Marketing & Research Seminars
• Insights Portal | Digital Platform
Faster through digitalization,
further through experience,
and deeper with psychology
To set your sails in the right direction, help you develop faster and grow your business further with more meaningful, deeper insights.
Faster through digitalization, further by experience and deeper with psychology.
We are people passionate, psychology trained market researchers with more than 18 years experience consulting international brands on consumer relevant marketing strategies and successful product launches.
We value honesty, authenticity and transparancy and will alway sail the extra mile for our clients.
We have learned our craft from scratch and know the ropes of qualitative and quantitative research methods. Plus, we adapt techniques from forensics, psychoanalysis and counselling therapy. We listen to consumers, observe and prefer intuitive, non-directive, explorative techniques based on psychological research methods that help us dive deeper.
We also believe in the value of thorough qualitative content analysis and skilled data interpretation for objective, reliable and robust results. This is why we work with psychologists and social scientists who know what semiotics are or how to set up a conjoint analysis. We can’t do everything ourselves, but we always know someone who can.
To set your sails in the right direction, help you develop faster and grow your business further with more meaningful, deeper insights.
Connect with your consumers online or face-to-face:
Log-in to your research sessions and watch live focus groups, in-depth-interviews or online communities with an experienced moderator. Recordings and results will be available for you on our Insights Portal at your own discretion.
Get your results from our Insights Portal:
Access all your insights and research reports on one digital platform. Book an online results presentation or live Insights-into-Action Workshop. The Portal offers access to multi-dimensional and multi-medial information levels and a reliable, intuitive search engine for targeted content retrieval.
READING data reports was yesterday. FINDING Insights is the future.
• We ask the right questions and choose the best techniques – getting the answers you need
• We analyze complex data, read between the lines and dig out the gold nugget insights for you
• We visualize the key results with actionable recommendations in a concise report and videos
knowledge the sail,
mankind the vessel.“
knowledge the sail,
mankind the vessel.“
We have created Spinnaker Academy because we wish to share our experience, inspiring new market researchers and experienced marketeers alike.
Access all Spinnaker Academy content on our Insights Portal and book your online or live programme according to your needs.
• Lightning Talks | global consumer trends
• Interactive Trainings | concept writing
• Live Insights Experience | consumer deep dive
• Creativity Break Outs | more than brainstorming
Need Inspiration? Contact us to book your session: click here
You can also meet Christiane Schmitz-Trebeljahr as regular speaker at international market research conferences and industry events.
• BVM Kongress der Deutschen Marktforschung, Hamburg 2019
• ESOMAR/ AMRA, Johannesburg 2017 (awared silver “Best Speaker Award”)
• FOOD TREND FORUM, Bremerhaven 2016 and DIL (Deutsches Institut für Lebensmitteltechnik), Quakenbrück 2017
• ICAP (International Congress of Applied Psychology) , Paris 2016
• ESOMAR Global Qualitative, Venice 2014 and RESEARCH AND RESULTS, Munich 2013
we offer our proven toolkit of innovation catalysts:
• Design Thinking
• Co-Creation
• Prototyping
• Concept Labs
Congratulations!
You have found the Easter egg and will
receive a 10% discount on our online offer with the code „Easter24“.
Founder Spinnaker Insights
About 20 years and 27 countries later I have chosen northern Germany as my home port from where I work remotely or venture out to wherever each project needs me. The authentic North Sea people and nature inspire me to create a business as flexible, agile and sustainable as a sailing boat. The Spinnaker, a particularly light sail, „flying“ in front of the boat in bright vivid colors, seemed an adequate namesake.
I have brought on board with me a loyal international network of moderators, interviewers, field partners, recruiters, IT specialists, interpreters and analysts – all of whom inspiring, talented and enthusiastic people I trust. For each project I recruit just the right crew of experts to answer your research needs and offer the most flexible tailor made service and expertise in an economical, business conscious way.